
Thoughtfully Made for Delicate Skin
Hypoallergenic, fragrance-free, and dermatologist tested — Mama Bear products are created with your baby’s sensitive skin in mind, using clean and effective ingredients.

Trusted Nutrition Backed by Science
Premium infant formula is inspired by breast milk and enriched with DHA, HMOs, and iron — offering complete nourishment for the first year of life.

Eco-Conscious, Parent-Approved
From sustainable packaging to zero-waste manufacturing for select items, Mama Bear supports a future that’s gentle on both your baby and the planet.
Mama Bear Favorites – Loved by Parents, Approved by Babies
From day-to-day essentials to comforting care, these Mama Bear products are top-rated for a reason. Designed to deliver safety, convenience, and performance, they’ve become go-to picks for parents seeking quality without compromise.

Nourish with confidence. Mama Bear’s premium baby formula supports brain development and immunity with DHA and 2’FL HMO — closely modeled after breast milk. Offers complete nutrition for the first year and matches the quality of top national brands.

Diaper Rash Ointment – All-Purpose Skin Protectant
Soothe and protect delicate skin with this gentle ointment, formulated with cod liver oil, vitamins A & D, and healing moisture. Ideal for preventing and treating diaper rash and minor irritations — a staple in every changing routine.

Gentle Touch Diapers – Gentle on Skin, Strong on Leaks
Keep your little one dry and happy with Mama Bear’s hypoallergenic diapers. Free from chlorine, parabens, and fragrances, these diapers offer up to 12 hours of leak protection, a breathable design, and a flexible fit for every wiggle and giggle.
About Mama Bear
Mama Bear is a brand created by Amazon, focused on products for babies and young children. The product line is developed with attention to the needs of parents seeking a balance of quality, safety, and affordability. Available exclusively on the Amazon platform, the brand offers a convenient ordering process and reliable delivery options.
The Mama Bear assortment includes a wide range of items such as diapers, infant formula, wipes, and hygiene products. Diapers are offered in several series, including Gentle Touch and Plush Protection, each providing high absorbency, skin-friendly materials, and a wetness indicator. These products are manufactured in the USA, adhering to safety and sustainability standards.
Mama Bear’s infant formulas are enriched with DHA, prebiotics, and probiotics, supporting digestion and brain development. They are designed in accordance with FDA recommendations and produced in collaboration with trusted infant nutrition suppliers, ensuring consistent and reliable quality.
Environmental responsibility is also a key focus. Some Mama Bear products are manufactured at zero-waste-to-landfill facilities, highlighting efforts to reduce environmental impact during the production of everyday baby care essentials.
Mama Bear has earned a reputation as a reliable choice for families who value practicality, effectiveness, and safety. Customer reviews on Amazon often mention the great price-to-quality ratio and user-friendly design. The brand continues to grow, expanding its product line to support the comfort and health of young children.
Hear From Customers
As a pediatrician and a mother, I always look for products that meet medical standards and practical needs. Mama Bear consistently delivers both. Their infant formula is enriched with DHA and 2’FL HMO, ingredients I often recommend to support brain development and immunity. I appreciate the transparency in ingredients and the attention to hypoallergenic standards in their diapers. Many of my patients’ parents have made the switch to Mama Bear because of the brand’s reliability, affordability, and availability through Amazon. It’s rare to find such quality in a private-label brand — Mama Bear exceeds expectations in every category.

Dr. Emily Hart
I didn’t think I’d care about diaper brands — until I had to change five a day. Mama Bear diapers? Game changer. They don’t leak, they’re soft, and they don’t smell weird like some other brands. The wetness indicator is a quiet lifesaver for bleary-eyed mornings. We’ve also used their rash ointment and it works fast without the strong medicinal smell. Plus, ordering on Amazon is a no-brainer — I never run out. Mama Bear is like that quiet friend you can always rely on. Affordable, easy, and baby-friendly. Honestly, I trust them more than a few big names.

Jason Rivera
As someone who works in environmental science, I’m cautious about what touches my baby’s skin. Mama Bear stood out for their commitment to sustainability. The Gentle Touch Diapers are free from chlorine, parabens, and fragrances — and even the packaging uses recycled materials. That speaks volumes. I also appreciate that their formula mimics key components of breast milk without unnecessary additives. It’s comforting to know that convenience doesn’t have to mean compromise. Mama Bear has become a staple in our home not just for the quality, but for the brand values that align with how we want to raise our child.
